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Category / Social Campaign
Brand / Coca-Cola China


Mother’s Day Social Campaign For Mother’s Day, we used products from Coca-Cola China’s portfolio as playful units of measurement to visualize the everyday effort mothers put into raising their children. The idea brought the brand’s full product range together within one cohesive concept.

“Eight months into pregnancy, 
she was carrying an extra 18 kilos: 
the weight of four ChunYue water jugs.”
“A year of breastfeeding
 produced enough milk 
to fill 439 bottles of Sprite Fiber+.”

“After years of raising a child, 
her sweat and tears could fill bottles 
across Coca-Cola China’s entire product range.”







Father’s Day Social CampaignFor Father’s Day, we drew inspiration from Coca-Cola’s history and iconic cultural assets, transforming familiar brand stories into playful social content with a more contemporary perspective.








An Exhibition That Shouldn’t ExistTo mark the International Day Against Domestic Violence, we introduced details that should never exist into familiar works of art and created An Exhibition That Shouldn’t Exist. The initiative raised awareness and encouraged public discussion around domestic violence, while exploring how Coca-Cola China could engage meaningfully with local social issues.








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