● ● ● Selected Commercial Projects
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01 PixelBeat Brand Design Brand / PixelBeatRole / Designer
As a newly started company, PixelBeat urgently needed a logo mark that can sustain their daily activities.
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02 Douyin Friends Operational Design Guidelines Brand / Douyin
Role / Lead Designer
To ensure visual consistency across marketing initiatives, this project establishes a comprehensive set of design guidelines covering in-app campaigns, external promotional materials and related assets.
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03 Exploring Resso in 3DBrand / RessoRole / 3D Designer
As an emerging global music brand, Resso sought to expand its emotional and visual expression beyond its initial brand identity. This series of 3D experiments explores new possibilities for the brand through form, material, and space.
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04 Resso Brand PosterBrand / RessoRole / 3D Designer
For ByteDance’s 10th anniversary, I created a brand poster for Resso as part of the company-wide brand campaign.
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05 Douyin Theatre Day Interactive CampaignBrand / DouyinRole / Art Director
To mark the International Theatre Festival, this project created an in-app interactive campaign for Douyin.
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06 Coca-Cola China Selected Social ContentBrand / Coca-Cola ChinaRole / Art Director
A selection of social media content created for Coca-Cola China, exploring how this global brand could engage with local topics, cultural moments, and platform-native conversations.
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